case studies

  • Prize Cupcakes

    Prize Cupcakes is a warm, welcoming bakery and café concept I developed for a logo design and branding project, complete with moodboards, brand definition, and visual identity exploration. The brand focuses on creating a comfortable, relatable atmosphere through high-quality organic goods and a friendly, calm aesthetic.

  • Restaurant App Design

    Nomly is a social restaurant-review app concept I created for a UX/UI design project, built from early moodboards into full brand definition, interface design, and visual identity exploration. The app centers on making food discovery feel personal, simple, and genuinely community-driven. With a clean, modern aesthetic and features like followable restaurants, quick reviews, and a curated feed, Nomly focuses on helping users stay connected to their favorite spots in an easy, intuitive way.

  • Co-Experience Case Study

    The Chick-fil-A Campus Kiosk Redesign is a UX case study my team and I created to evaluate and improve the self-service ordering experience used at our university’s Chick-fil-A. Built from an analysis of kiosk functionality, branding, and real user pain points, the project focuses on streamlining the ordering process while strengthening clarity and efficiency. Through research that included scenario mapping, potential focus-group questions, and proposed feature upgrades, we identified opportunities to make the interface more intuitive—such as clearer item availability, expected wait times, and a rewards integration. The result is a concept that reimagines the kiosk as a faster, more transparent, and more user-friendly system that better supports students, staff, and visitors during busy campus hours.